I've switched around between most of the "major name" whey proteins over the years and was lucky enough to land on mikefit mfn performance. This protein is by far the best protein I have ever tried. In water, juice, milk it makes no difference. I didn't think I could handle mixing my powders in water until I tried this. As for the Protein, it's not only pure whey isolate, but also has the cleanest profile. This is the good stuff, pure and simple.